Every website developer and online marketer understands the importance of a fast-loading site. After all, if a visitor cannot access the information they want right away, they have many other options to choose from. One way to boost load times considerably is through a process called website caching. In a nutshell, caching is a type of remembering that allows a website to load up without looking at every single snippet of code or media every single time.

Many things on the website exists in exactly the same manner whether you load it today or next week. With caching, the server automatically remembers certain parts of the site. These could be graphics, the HTML, or CSS file. Then, when the website gets loaded a second or 100th time, that element or file does not have to be read from start to end again. It already exists as a whole that displays clearly.

The attention spans of people who use the Internet get shorter all the time. This is especially true for those who access it mostly from mobile devices. When you use caching for your website, you may get a 200% to 300% boost in load speeds, which grabs viewers’ attention right away. That speed increase can make a considerable difference especially for larger sites that have long code files or a lot of unique elements.

Although many people who use the Internet know about browser caching, where the Internet browser they use stores a history of sites they visited, server caching also exists. Additional designations such as object cache and full-page cache indicate how much of a particular website gets stored.